February 15, 2012

New from Social Science Press


Mobile Value Added Services in India

Mukesh Kumar and Ram Kumar Kakani


412pp 215x140 mm Hardback 14 illustrations

Published price Rs 695

ISBN 978-81-87358-61-9


Pub date Jan 2012


‘Professor Ram Kumar Kakani is one of India’s most respected academics /researchers in the field of business. This is a well researched work. It starts with introducing the Telecommunications sector, then analyses all relevant domestic and global aspects, focusing on the impact of technological advancement and regulatory environment on mobile value added services (mVAS). Finally, it proposes possible business models and future scenarios of Indian mVAS industry. In fact to my knowledge no book from India achieved all this.’

Professor Debashis Chatterjee


IIM Kozhikode

‘After reading this compelling work, the reader will appreciate the evolving linkages and associated uncertainties in the emerging Indian mVAS industry. The authors seamlessly demystify the complex and evolving linkages of technology, regulator, and savvy entrepreneurship led models. The sections on Business Modeling and Scenario Planning lead the reader to appreciate the complicated maze of the mVAS sector. It is a must-read book for telecom professionals, policy makers and management studies students.’

R K Mishra

Principal Advisor, TRAI


The telecommunications industry continues to grow at a formidable pace and within it, the mobile value added services (mVAS) industry displays impressive potential for influencing the lives of millions of people. Driven by technology and innovation, experts believe that the mVAS industry has even greater possibilities than electronic commerce (e-Commerce). The role of technologies and regulations is taken into account in the analysis of the Indian mobile telecom industry. This is followed by proposing possible business models and future scenarios for mVAS in India.

The Telecommunications Revolution: Mobile Value Added Services in India studies the mVAS industry in depth. It compares mVAS trends in India with those in other parts of the world like the USA and Europe, Japan, South Korea and China.

This lucidly written book will be of great interest not only to the student of telecommunications and business studies, but also to policy makers, industry professionals and the interested general reader.


Section I: Introduction

1. Introduction to Indian Telecommunications Industry

2. Unwinding of Telecom Technical Jargon

3. Mobile Economics

Section II: Mobile VAS Industry in India and Other Markets

4. Mobile Value Added Services (mVAS) Industry: Young offspring of Mobile Industry

5. India in a Global Context

Section III: Role of Technologies and Regulations

6. Role of Technologies in shaping the mVAS Industry

7. Role of Regulation in shaping the mVAS Industry

Section IV: The Analysis of Indian Mobile Telecommunications with focus on VAS

8. Indian Mobile industry: An Empirical Analysis

9. The Mobile VAS Industry: Structure, Value Chain and Stakeholders

Section V: Business Models and Scenario Planning

10. Business Models in the mVAS Industry

11. Future of the Mobile VAS Industry in India

Mukesh Kumar works with the Department of Telecommunications (DOT) and belongs to the Indian Telecom Service (ITS), Government of India. His work background combined with his endeavour at XLRI resulted in his research interests into the world of technology based business modeling especially in mobile telephony. Presently he is working in the capacity of DGM in Kolkata Service Area (KSA), BSNL and has been overseeing wireline Broadband networks and services. He has also been instrumental in introducing Fibre To The Home (FTTH) service in KSA.

Ram Kumar Kakani is Associate Professor in Strategic Management and Finance at XLRI Jamshedpur. His areas of interest include Business Analysis, Business Groups, Corporate Finance and Strategy brought forth by the empirical work on the Indian corporate sector. He has co-authored many text books and other books including the popular Corporate Finance (8/e), Financial Accounting for Management (3/e), and Strategic Thinking. He has also published cases and papers in refereed publications including AI & Society, Decision, Innovation Journal, and Richard Ivey Case Bank.

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